Print Marketing, Printing, Print Advertising

Marketing with printing, print media, printing and publishing, brochures, business cards, posters, newspapers, magazines, print advertising, marketing with print advertising. Business card design, graphic design for printing.
 

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Be Consistent with your Corporate Image

Make your business card consistent with your corporate image and the rest of your marketing materials. Usually this boils down to basic things like your choice of colors, typeface, and layout style. And of course you will want to include your company logo.

Usually your marketing consultant or graphic designer will want to plaster your logo on all your marketing materials, using the logo as a substitute for real marketing design. "A lot of work went into creating that logo, and we must convey a consistent corporate image" is the usual mantra. What ever you do, don't ask "Why is consistency so important?" That question opens the way for tedious theorizing about "the long term importance of developing a corporate image."

You would be better to agree. "Yes, by all means, we want to present a consistent corporate image." And then add, "But I want this card to do some selling for me, so I would like to give the sales message a bit more prominence than usual."

In other words, use the usual corporate colors, typeface and layout style. Include the logo too. But give prominence to the sales message. Show a picture of your product. Or if you think you are the product (as most real estate agents seem to think), then include your own picture. But don't forget to enhance the photo with that slogan we talked about in the previous section.